Be a news feature!
How? Have you ever wondered how you could get yourself, your book, or your business in the news?
Stop guessing and start making it happen!
The best thing: We can help you with achieving your goal of “being seen” on news, TV, radio, and other related sites for a small fraction of the usual costs. Plus, we can give you a guaranteed number of sites where your story will appear depending on the package you’d get.
Table of Contents
A press release and its benefits
A press release (PR) is an official news piece normally used to announce new products, mergers, or significant pieces of timely information. It is usually utilized by huge corporations and important personalities like TV stars or sports icons, but we believe that you also deserve a chance for that spotlight if you have a real and newsworthy factual story to tell too!
A PR has the following advantages:
- Functions as your official statement about you or your brand
- Helps your followers avoid the guesswork and know the real story
- Features your newsworthy story on where it should appear
- Widens your audience
- Spreads the word about your awesome achievement or announcement
- Increases social presence
- Reinforces social proof
- Aids in search engine optimization (SEO) for your brand
- Enhances online visibility
Your PR draft
All PRs are processed by our PR partner’s editorial staff based on their own terms and conditions. Thus, you are expected to stick to basic press release writing principles when preparing your draft as well as keep in mind the PR distribution platform’s terms and conditions.
For your reference and convenience, below is a generic set of terms and conditions typically imposed by PR distribution platforms.
Also, here’s a press release writing guide published by one of our community members in our BREW directory, which you may find useful: Unlock the Power of Words: Your Super-Quick, Simple Guide to Writing a Press Release!.
BREW PR service exclusions
BREW is not a PR submission or distribution site. Upon request, what we do for you is to facilitate your PR submission and distribution processes, to cut the chase, and to simplify the process for you. You can avoid the exorbitance, legwork, heavy lifting, and guesswork as you can leverage the competitive pricing and guaranteed syndication for your PR through our network. You’d even get a post-activity PR distribution report with links to actual sites where the PR goes live, so you don’t have to search for your PR at individual sites on your own.
Like any other BREW product or service, we do not guarantee any outright financial return on investments (ROIs), sales, increased rankings, reviews, or other results for your PR. It may or may not produce financial or non-financial ROIs, but such are merely bonuses and not part of our guarantees.
The Basic and Premium PR packages’ distribution includes general sites only for maximum coverage. If you wish a targeted distribution – e.g. specific country or industry, we can facilitate your request when you choose the Platinum PR package. Contact us if you’re interested in upgrading your PR to include more than one distribution targeting parameter.
We do not include PR writing in our Basic and Premium packages. If you want us to help you write your PR text, you need to choose the Platinum option. We currently do not include exhaustive fact-checking in any of our packages, so you have the responsibility to provide us with true and factual information for your PR.
PRs cannot be modified once published. Thus, ensure that the information you provide to us is what really should be published. Similarly, we recommend that you ensure you’ve checked the proof we will provide to you based on what you gave us before you give your final approval to publish.
Whereas we ensure that you get to see and approve the PR draft that we will submit for consideration and subsequent publication of the PR sites, we cannot guarantee what the sites will actually publish. There may be formatting or content changes along the way.
If you found an error or discrepancy on the PR after it has been published, you are discouraged from contacting the PR sites. They cannot modify your PR once it is published.
Some posts may disappear over time. We are unable to restore deleted or unpublished PRs. PR sites exercise their own discretion on what to publish, retain, or unpublish at their own sites.
BREW PR distribution report
You will receive a PR post-distribution report.
Note the following in addition to the abovementioned features and exclusions:
- The PR report will contain live links to actual sites where your PR appears.
- Your PR may disappear from certain sites after some time. Thus, we recommend that you take screenshots or print to pdf your PR’s appearance on the sites that you’re interested in for memory sake or reference purposes.
- We are unable to guarantee where the individual sites will publish your PR. Certain sites may choose to publish it on their other pages and not on their main pages. Thus, using the sites’ usual search functions will NOT necessarily make your PR show up.
- Not all PR versions will show up on search engine results. Some may show up at some point but may also disappear at another point. This is true not only for PRs but also for all other published information across the web.
- You need to click on the individual site’s URLs or links to view your PR.
BREW PR distribution report sample
Email us via info@thechrysalisbrewproject.com to request for a sample PR distribution report. Note that we utilize several PR partners, so the form, format, or presentation of the report will vary. What will remain consistent, though, is that the report will contain the URLs or links to the sites where your PR reprints can be found so that you can find them, if they are still live by the time you access the report. Again, PRs can disappear over time, so visit the sites you are interested in as soon as you receive the PR distribution report for your order.
What to Do When a Media Outlet Contacts You After a Press Release: A Step-by-Step Guide
For more details, read our brief guide on this link: https://thechrysalisbrewproject.com/BREW-directory/what-to-do-when-a-media-outlet-contacts-you-after-a-press-release-a-step-by-step-guide/.
BREW PR options
Free PR
All Book, Publisher, or Blog of the Year awardees are entitled to consolidated PR coverage as part of their recognition. These PR coverages typically get published on hundreds of news and media sites, potentially reaching hundreds of thousands, if not millions, globally. Further details will be provided to awardees through their award notification emails. For BREW awardees who cannot see the email, kindly check your Inbox, Spam, or Junk folders; if you still cannot find it after that, please Contact Us.
For all interested individuals, organizations, or brands—whether BREW award winners or non-winners—we offer a complimentary page for PRs. If you have a ready-to-publish PR piece, you can upload it to our BREW Directory at no cost. While there’s no fee to create your listing, you have the option to upgrade it to “Featured” status for a small cost, but only if you wish to do so.
Click here to create your PR’s free BREW Directory listing.
For BREW Award Winners
All BREW award winners who want additional PR coverage can avail of a special PR package with a usual retail value of 1000 AUD (roughly 656 USD) or more but available for them for free (limited spots are available)! This special offer covers PR submission and guaranteed publication in 400 sites or more.
This limited-time, limited-availability freebie offer exclusive to BREW awardees has been made possible through the generosity of Store with a Heart. Reply to our email announcing your BREW award to check if we have available slots let.
Note: As of 26 October 2024, there are a few Store with a Heart-sponsored free press release slots for BREW Awardees who have not yet availed of the free service before.
For Other Books and Brands
We also offer PRs for a minimal fee to the following:
- All other BREW authors or their books with a newsworthy story to tell – Click here to view this option.
- All other brands with a newsworthy story to tell
- Read further below to explore your options.
- To place your order or for more details, contact us. For verification, use your brand’s domain name email address when contacting us and placing your order.
Basic PR package
- Cost – 150 AUD
- You will provide the write-up.
- Guaranteed PR placement in 100 or more general news, TV, radio, media, and other sites.
- Free nomination for The World’s Best Awards.
Premium PR package
- Cost – 450 AUD
- You will provide the write-up. We will help you format your PR for quicker approval.
- Guaranteed PR placement in 200 or more general news, TV, radio, media, and other sites.
- Free nomination for The World’s Best Awards.
Platinum PR package
- Cost – 1,000 AUD
- PR write-up and formatting is included.
- Guaranteed PR placement in at least 300 general news, TV, radio, media, and other sites.
- Free nomination for The World’s Best Awards.
IMPORTANT NOTES:
- The above packages do not include fact-checking. You are responsible for the truthfulness, accuracy, and relevance of your content, among other important quality considerations.
- Additional distribution sites, target country/industry parameters, or specific media outlets will attract extra fees. Contact us before placing your order, so we can give you the custom quote.
- Targeted distribution to a certain industry, country, or media outlet includes submission only and does not guarantee acceptance in any specific number of sites.
Discounts and offers
Award winners will be given their special discount codes through their respective BREW Award announcement emails. If you are a BREW awardee and you don’t have your code, Contact Us first before you place your order.
For all other PR requesting parties, we may be able to offer special discounts from time to time or on a case-to-case basis.
Subscribe to our newsletter, so you’d be the first to know what’s new.
Important timelines
Timelines
Order at least two (2) weeks before your ideal publication date, so the PR could be published closer to that date.
Whereas we can request for your PR to be published on your preferred date, we are unable to guarantee a specific publication date or time for your PR. It will be published upon our PR distribution partner’s editorial approval for it to be published.
PRs need to be timely, so it’s important to lodge your PR requests as soon as you can. We will let you know if adjustments need to be made to ensure your PR request’s guaranteed acceptance by the media sites.
Media sites do not usually process PR requests during weekends and holidays. Thus, processing of submissions made from Friday to Sunday or on public holidays may commence the following Monday or the next business day.
PRs can be published around 2 to 15 business days after a final write-up draft has been submitted. We can normally provide you a copy of the PR distribution report in 2 to 5 business days after the actual publication date.
Very important reminder
Some sites may modify the PR to suit their specific requirements. We are unable to make changes to the PR once it has already been published. You are strongly discouraged from contacting the sites directly.
Ensure that you fully read, understood, and agreed with the PR’s full terms and conditions prior to placing an order. If you have questions not addressed in the references and links, it’s best to Contact Us first.
Request for Media Coverage for Brands
Step 1 (required): Place your order.
To place your order or for more details, contact us.
Step 2 (optional): Get additional exposure at no extra cost.
Complete the following form at your convenience: Complimentary BREW Directory Listing.
Step 3 (optional): Complete your complimentary The World’s Best Awards nomination, if you wish.
For more details, contact us.
Step 4: Wait for further details.
We will be in touch with you about your PR or media coverage.
The World’s Best Awards winners will receive an email directly from The World’s Best Magazine.
Step 5: Be updated
Subscribe to our newsletter so you’d be our VIP – the first to know what’s new.
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