So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche is a non-fiction guidebook by the famous ghostwriter Joshua Lisec.


“…a book is more than the sum of its pages…”

– Joshua Lisec 

A perfect embodiment of this statement would be Joshua Lisec’s book, So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche. One of the most sought-after ghostwriters, Lisec played an indispensable role in writing and publishing more than 80 non-fiction books. In this guide, he teaches his audience to create a “system for genius” and turn it into a service. In a thorough, step-by-step manner, he demonstrates how to establish authority on any subject by composing a book, then topping it off with a course or a coaching/consultancy service. 

The book’s format and structuring were spellbindingly efficient. I loved how Lisec used several chapters to set the background before coming to the crux of the matter. The concise chapters centered around a basic theme, each delivering a succinct lesson. After each chapter, Lisec included a section termed “So Good You’ll Remember This”, which summarized the take-home messages from that chapter for quick recapitulation. The abundant use of visual aids such as bullet points, tables, and charts helped me navigate the contents with ease. The extra materials, including the printables and a secret chapter, made the reading experience even more wholesome. 

I loved Lisec’s attention to detail while composing this guide. He separated different aspects of service and classified the associated values, making them easier to interpret and incorporate into sales pitches. He provided chapter templates to discuss which topics each chapter should cover and in what order to make the book attractive and gain maximum results. He also provided chapter-wise examples from his ghostwritten books for easier understanding. Lisec also discussed a system for coining titles, creating cover designs, and setting up affordable yet profitable prices. I admired how his book delivered exactly what he taught us – to create a documented system with no steps skipped. 

Lisec further made his book engaging by directly addressing the audience, employing a conversational tone, and keeping jargon to a minimum. I liked the relatable examples he used throughout the book that made the readers more invested in his lessons. Unlike many other non-fiction books, Lisec did not include cheat sheets or shortcuts to bypass hard work. Instead, his book shows the best way to highlight, advertise, and implement one’s talent and skills. I liked the candid gesture in which Lisec not only showed his success stories but also shared the difficulties he had faced. These tidbits would forewarn the readers about the possible pitfalls or the pseudo systems that never delivered the promised outcomes. Moreover, Lisec’s lessons and strategies were not limited to authoring books but were reproducible in many other fields. He underscored essential skill sets that the readers could adopt and modify per their unique requirements. 

In conclusion, this superb how-to guidebook that teaches us to compose how-to guides is a must-read for all freelance workers, content writers, and course creators who aspire to make their mark. 

Book Details

  • Title: Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche
  • Author: Joshua Lisec
  • Genre: Nonfiction
  • Theme: Writing, Business, Strategy
  • Publication Date: June 15, 2023
  • Number of Pages: 194
  • Minimum Audience Age: 15

Book Themes

(Note: 0=none, 1=a few, 2=considerable, 3=pronounced, 4=excessive)

  • Sexual themes: 0
  • Religious themes: 0
  • Violence, self-harm, etc.: 0
  • Crude language, expletives, swearing, etc.: 0
  • Other adult themes: 0


  • Content: 5 stars
  • Writing Style: 5 stars
  • Appeal to Target Audience: 5 stars
  • Uniqueness: 5 stars
  • Editing: 5 stars
  • Other factors: 5 stars
  • Overall: 5 out of 5

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By Shrabastee Chakraborty

An avid reader, a reviewer, and a beta-reader, I love books from diverse genres.

One thought on “A Book Review by Shrabastee: “So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche” by Joshua Lisec”
  1. This seems like an efficient guide for those of us who enjoy writing. And you are right; people often don’t realize how important typographical and visual tools are for the reading experience.